Welcome to Sisu Trends — where Nordic grit meets modern wellness -simple, powerful, and grounded in the real stuff that works. 

Started as a mother-son duo with a mission to help humans feel unstoppable — powered by science, ancient ingredients, and stubborn Nordic determination   

Mom: A fearless leader and medical maven, who has spent nearly 40 years building successful businesses across two continents. Started her first company in Scandinavia before most people knew what gluten-free meant. Later launched a medical supply company in the U.S, working side-by-side with endocrinologists, navigating FDA red tape, and supporting patients across the country for nearly 15 years while building a deep understanding of medical compliance, supplements, and wellness protocols.

Son: Co-founder (and son) brings the next generation of expertise — a certified personal trainer and technical designer with a passion for fitness, nutrition, and high-performance living. Together, they created Sisu Trends and Immortal Labs, home to bold formulas like Element X, Whey of Titans, and Goddess Complex — where natural ingredients meet modern science.

Rooted in the Finnish concept of Sisu — grit, resilience, and relentless drive — we’re here to help you live stronger, longer, and with purpose.

 More coming soon. Get ready!

 Why Trust Us? Because we’ve been there. We’ve built, scaled, healed, and hustled — for decades. We know what works, what’s nonsense, and what your body actually needs. And we’re building this brand like we live our lives: With Sisu. With purpose. And with absolutely no time for fluff.